REDMOND, Wash. — Fetha Styx Fishing Rods is introducing 7 new lines of fishing rods in 2010 ranging from its Big Game series for the serious saltwater angler to the Predator series that caters to the hard-core salmon and steelhead fisherman.  There will be over 24 new rods available, each one designed for specific applications unique to the major gamefish species throughout North America.

“I’m really excited about all of our lines. Each one represents the best in design and performance,” says Fetha Styx CEO Bill Boyce. “With these new lines we’ll be able to focus on the core areas of the fishing industry.”

Boyce has taken Fetha Styx from a custom rod building shop to a rod manufacturer that prides itself on building its own blanks unique only to Fetha Styx.

“We design are own graphite blends that are unique to the industry,” says Boyce. .The end result is super strong, super lightweight and incredibly responsive graphite that we’ve incorporated into our new line of fishing rods. It’s very exciting.”

Fetha Styx still builds custom rods, but its primary emphasis is rod manufacturing. By developing its own graphite blends, it has allowed Fetha Styx to produce the finest fishing rods available, yet at the same time offer it to the consumer at a price that’s affordable.

“Our rods are very affordably priced,” says Boyce. “They’re just not as expensive as some of our competitors. And when our customers get them on the water they’re blown away by the performance. I’m very proud to have taken Fetha Styx to the next level.”

Based in Redmond, Wash., Fetha Styx Fishing Rods is a family owned business with Boyce acting as Chief Executive Officer. The complete lineup can be viewed at the company’s website (www.fethastyx.com).

If you’d like more information, please contact rc@fethastyxblog.com or leave questions in the comments.

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